Hans Noll arrives in Biel, Switzerland, to take over the European sales management for a mid-sized watch factory.
Hans leaves the group with aspirations to establish his own watch-making company with his wife, Elisabeth Noll. Without the resources to purchase an established brand, HANOWA is launched, created from the letters in Hans Noll Watches.
The brand establishes a reputation for exceptional watch making, including ring watches, pendant watches, clip watches and more.
The precision and skill of Hanowa leads to a focus on the production of sports, performance and lifestyle watches. Out of this, the Swiss Military brand is born.
Hanowa celebrates its 45th Anniversary.
SWISS MILITARY HANOWA has grown into a powerful watch brand with global recognition, reflecting a sporty, sophisticated lifestyle that adheres to a philosophy grounded in finding value and elegance at a reasonable price point.